What is the main motivation behind a lawyer seeking a new role? Most of us would likely respond “salary”, however, in my experience, this is not usually the main motivator. Almost every candidate I have spoken with has, of course, wanted to secure a favourable financial package, however, the main driver is usually the career opportunity. And what a refreshing change that is.
Candidates have repeatedly prioritised the opportunity on offer, the culture, the calibre of work, the Partner involved, the work/life balance, the social elements and/or the collegiate nature of the team or firm that they are seeking to join. In fact, these aspects are often prioritised over money.
So why is this useful for law firms to know?
I have met with a number of outstanding law firms - from top-tier, international law firms through to small and boutique practices - and each has a great deal to offer. The key I feel is to promote what marks your firm out from the crowd, what makes you special. My advice to any firm looking to attract the very best candidates is simple: don’t to be afraid about talking up all those additional aspects of the business that make you who you are. They are truly important.
So whether you offer Friday night drinks, celebrate the firm’s birthday each year, organise weekly group PT sessions for the team or have won awards for health & wellbeing initiatives, don’t be afraid to proudly highlight them to the prospective employees! This, rather than just offering greater financial reward, may enable you to secure the very best candidates.